As of June 2023, roughly 38 percent of internet users worldwide said they had taken actions toward online privacy. The most active age group were the individuals between 25 and 44 years old, with around four in ten respondents taking steps regarding their privacy on the internet.
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Share of internet users worldwide taking actions toward data privacy as of June 2024, by age group
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among individuals who have switched companies or providers over their data policies or data sharing practices
Supplementary notes
Respondents were from the following countries: Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, Spain, United Kingdom, and United States.
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Cisco Systems. (October 30, 2024). Share of internet users worldwide taking actions toward data privacy as of June 2024, by age group [Graph]. In Statista. Retrieved October 09, 2025, from https://www.statista.com/statistics/1440802/privacy-actions-taken-internet-users-global-by-age/
Cisco Systems. "Share of internet users worldwide taking actions toward data privacy as of June 2024, by age group." Chart. October 30, 2024. Statista. Accessed October 09, 2025. https://www.statista.com/statistics/1440802/privacy-actions-taken-internet-users-global-by-age/
Cisco Systems. (2024). Share of internet users worldwide taking actions toward data privacy as of June 2024, by age group. Statista. Statista Inc.. Accessed: October 09, 2025. https://www.statista.com/statistics/1440802/privacy-actions-taken-internet-users-global-by-age/
Cisco Systems. "Share of Internet Users Worldwide Taking Actions toward Data Privacy as of June 2024, by Age Group." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1440802/privacy-actions-taken-internet-users-global-by-age/
Cisco Systems, Share of internet users worldwide taking actions toward data privacy as of June 2024, by age group Statista, https://www.statista.com/statistics/1440802/privacy-actions-taken-internet-users-global-by-age/ (last visited October 09, 2025)
Share of internet users worldwide taking actions toward data privacy as of June 2024, by age group [Graph], Cisco Systems, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1440802/privacy-actions-taken-internet-users-global-by-age/
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