Data tracking on global iOS apps 2023, by category

Published by Laura Ceci, Jan 16, 2024
As of May 2023, approximately 7.5 of the total 20.6 data points collected by shopping and food delivery apps were used to track the users. Around 3.2 data points of the 18.9 collected among travel and mobility apps were used for tracking purposes. In comparison, 2.6 data points collected on mobile apps offering AI tools were used to track their users.

Number of data points collected on iOS apps used to track users worldwide as of May 2023, by category

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Release date

December 2023

Region

Worldwide

Survey time period

May 17, 2023

Special properties

iOS apps only, analysis of 100 apps across 10 app categories

Supplementary notes

According to the source: "The App Store lists 32 unique data points that can be collected across 12 unique data point categories."

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Statistics on " Mobile internet and apps in Singapore "

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Other statistics that may interest you Mobile internet and apps in Singapore

Overview

5

Mobile internet

7

Apps overview

3

Social media apps

6

Mobile gaming

4

Food delivery and ride-hailing

4

Dating

6

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