Data collection genres on global iOS apps 2023, by category

Published by Laura Ceci, Jan 16, 2024
As of May 2023, shopping and food delivery apps collected the largest amount of data from global iOS users, but only one data point out of the 20.6 collected was not linked to the user. Travel and mobility apps collected 18.5 data points linked to their users' identities, while only 0.4 of the data points collected were not associated with the user personally. Users of finance apps, which collected 16.4 different unique data points, only saw 1.1 of the collected ones not linked to them personally.

Types of data points collected from iOS apps worldwide as of May 2023, by category

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Release date

December 2023

Region

Worldwide

Survey time period

May 17, 2023

Special properties

iOS apps only, analysis of 100 apps across 10 app categories

Supplementary notes

According to the source: "The App Store lists 32 unique data points that can be collected across 12 unique data point categories."

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