Nubank and RappiCard were the most well-known, popular, and used neobanks in Mexico in 2023, based on Statista's Global Consumer Survey. Around 70 percent of the respondents knew about these two digital banks, and out of these respondents, more than 50 percent had a positive opinion of them. Nubank was slightly more popular and used than RappiCard, though its popularity was much lower than in Brazil.
Neobank and neobroker awareness, popularity, and usage in Mexico in 2023, by brand
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The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
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Statista. (December 13, 2023). Neobank and neobroker awareness, popularity, and usage in Mexico in 2023, by brand [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1440722/mexico-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobank and neobroker awareness, popularity, and usage in Mexico in 2023, by brand." Chart. December 13, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1440722/mexico-neobank-neobrokerage-popularity-by-brand/
Statista. (2023). Neobank and neobroker awareness, popularity, and usage in Mexico in 2023, by brand. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1440722/mexico-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobank and Neobroker Awareness, Popularity, and Usage in Mexico in 2023, by Brand." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1440722/mexico-neobank-neobrokerage-popularity-by-brand/
Statista, Neobank and neobroker awareness, popularity, and usage in Mexico in 2023, by brand Statista, https://www.statista.com/statistics/1440722/mexico-neobank-neobrokerage-popularity-by-brand/ (last visited August 24, 2024)
Neobank and neobroker awareness, popularity, and usage in Mexico in 2023, by brand [Graph], Statista, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1440722/mexico-neobank-neobrokerage-popularity-by-brand/
