Top generative AI use cases with the highest impact among global marketers 2023

Published by Statista Research Department, Jan 19, 2024
As of May 2023, 60 percent of responding senior executives in B2B and B2C sales and marketing companies worldwide stated that the use of generative artificial intelligence (AI) was significant or very significant for lead identification for their organizations. Meanwhile, 55 percent of respondents reported the significance of generative AI for marketing optimization.

Leading generative artificial intelligence (AI) use cases with the highest estimated impact among marketers worldwide as of May 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

May 2023

Region

Worldwide

Survey time period

May 2023

Age group

18 years and older

Special properties

Among senior executives in B2B and B2C sales and marketing organizations

Supplementary notes

The source does not specify the date, the type and the number of respondents to the survey.

Multiple answers were possible.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Generative artificial intelligence (AI) in business "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Generative artificial intelligence (AI) in business

Overview

3

Use of generative AI

7

Risks in business

4

Implementation and adoption

6

Impact

4

Generative AI in U.S. enterprises

6

Further Content: You might find this interesting as well

Topics

Artificial intelligence (AI) in financeInvestment bankingLargest banks in the UKEuropean Central BankMobile banking in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.