Preferred methods for returning online purchases in Japan 2023

Published by C. Diep, Jan 12, 2024
Pick up from home was the most popular method for returning online purchases, as revealed in a survey conducted in November 2023 by Rakuten Insight. 56 percent of respondents stated that they made use of pick up services to return products purchased online, whereas only 20 percent took their returns to a physical store.

Most popular methods for returning products purchased online in Japan as of November 2023

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Release date

December 2023

Region

Japan

Survey time period

November 9 to 30, 2023

Number of respondents

424 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What is the preferred return method for a product purchased online? Choose up to 3 of the most relevant answers."

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