In 2023, about 30 percent of consumers in the United States said hearing holiday music playing in stores makes them more likely to want to enter the store and/or stay inside for longer. Roughly half of those surveyed said such seasonal music did not influence their shopping experience.
Impact of holiday music being played in stores on consumers' shopping experience in the United States in 2023
Characteristic
Share of respondents
Makes me want to enter the store or stay longer
30%
No effect
51%
Makes me want to avoid entering or leave the store
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CouponFollow. (November 20, 2023). Impact of holiday music being played in stores on consumers' shopping experience in the United States in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1440637/impact-of-holiday-music-in-stores-usa/
CouponFollow. "Impact of holiday music being played in stores on consumers' shopping experience in the United States in 2023." Chart. November 20, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1440637/impact-of-holiday-music-in-stores-usa/
CouponFollow. (2023). Impact of holiday music being played in stores on consumers' shopping experience in the United States in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1440637/impact-of-holiday-music-in-stores-usa/
CouponFollow. "Impact of Holiday Music Being Played in Stores on Consumers' Shopping Experience in The United States in 2023." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1440637/impact-of-holiday-music-in-stores-usa/
CouponFollow, Impact of holiday music being played in stores on consumers' shopping experience in the United States in 2023 Statista, https://www.statista.com/statistics/1440637/impact-of-holiday-music-in-stores-usa/ (last visited November 22, 2024)
Impact of holiday music being played in stores on consumers' shopping experience in the United States in 2023 [Graph], CouponFollow, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1440637/impact-of-holiday-music-in-stores-usa/
