Consumers using a brand or store's official app in Taiwan 2023, by age group

Share of consumers using a brand or store's official app in Taiwan as of November 2023, by age group

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Release date

December 2023

Region

Taiwan

Survey time period

November 9 to 30, 2023

Number of respondents

12,698 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Do you use an official app for a store or a brand?"

Among a total of 12,698 respondents, 2,704 were between 16 and 24 years old, 3,756 were between 25 and 34 years old, 3,307 were between 35 and 44 years old, 2,005 were between 45 and 54 years old, and 926 were above 54 years old.

Percentages may not total 100 due to rounding.

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