According to a survey conducted by Rakuten Insight in Taiwan in November 2023, around 87 percent of respondents aged between 35 and 44 years said that they use an official app of a store or a brand. In comparison, only 81 percent of those above 54 years confirmed the same.
Share of consumers using a brand or store's official app in Taiwan as of November 2023, by age group
Characteristic
Yes, I do
No, but I use online websites to buy from that store or a brand
Survey question:
"Do you use an official app for a store or a brand?"
Among a total of 12,698 respondents, 2,704 were between 16 and 24 years old, 3,756 were between 25 and 34 years old, 3,307 were between 35 and 44 years old, 2,005 were between 45 and 54 years old, and 926 were above 54 years old.
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in Taiwan as of November 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1440614/taiwan-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of consumers using a brand or store's official app in Taiwan as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1440614/taiwan-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in Taiwan as of November 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1440614/taiwan-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in Taiwan as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440614/taiwan-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight, Share of consumers using a brand or store's official app in Taiwan as of November 2023, by age group Statista, https://www.statista.com/statistics/1440614/taiwan-usage-of-brand-or-store-official-app-by-consumer-age/ (last visited November 21, 2024)
Share of consumers using a brand or store's official app in Taiwan as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440614/taiwan-usage-of-brand-or-store-official-app-by-consumer-age/
