According to a survey conducted by Rakuten Insight in Hong Kong in November 2023, around 88 percent of respondents aged between 25 and 34 years said that they use an official app of a store or a brand. In comparison, only 67 percent of those above 54 years confirmed the same.
Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group
Characteristic
Yes, I do
No, I do not
No, but I use online websites to buy from that store or a brand
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Survey question:
"Do you use an official app for a store or a brand?"
Among a total of 3,234 respondents, 239 were between 16 and 24 years old, 903 were between 25 and 34 years old, 1,052 were between 35 and 44 years old, 573 were between 45 and 54 years old, and 467 were above 54 years old.
Percentages may not total 100 due to rounding.
Citation formats
Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
Learn more about how Statista can support your business.
Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in Hong Kong as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight, Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group Statista, https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/ (last visited April 22, 2025)
Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
