According to a survey conducted by Rakuten Insight in China in November 2023, around 83 percent of respondents said that they use an official app of a store or a brand. Another 11 percent admitted that they use online websites of some brands/stores instead of an app.
Share of consumers using a brand or store's official app in China as of November 2023
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in China as of November 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1440594/china-usage-of-brand-or-store-official-app/
Rakuten Insight. "Share of consumers using a brand or store's official app in China as of November 2023." Chart. December 14, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1440594/china-usage-of-brand-or-store-official-app/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in China as of November 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1440594/china-usage-of-brand-or-store-official-app/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in China as of November 2023." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440594/china-usage-of-brand-or-store-official-app/
Rakuten Insight, Share of consumers using a brand or store's official app in China as of November 2023 Statista, https://www.statista.com/statistics/1440594/china-usage-of-brand-or-store-official-app/ (last visited December 23, 2024)
Share of consumers using a brand or store's official app in China as of November 2023 [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440594/china-usage-of-brand-or-store-official-app/
