Sports consumption in the U.S. 2023, by platform type

Published by
Julia Stoll,
Nov 20, 2024

As of August 2023, three in four consumers interested in watching sports in the United States used cable and satellite TV to do so, according to a survey. The share of sport fans that stream their sports content stood at 53 percent. By contrast, when watching sports in company the use of cable and satellite TV shrinks to 66 percent, whereas streaming stays equally popular.

Share of consumers watching sports in the United States as of August 2023, by platform type

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Release date

September 2023

Region

United States

Survey time period

August 2023

Number of respondents

1,146 respondents

Method of interview

Online panel

Supplementary notes

*among those who watch sports

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Overview

7

Sports

6

Consumption

5

Consumer behavior

5

Illegal consumption

5

Spotlight: esports

4

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Topics

Sports streaming in France2024 Summer OlympicsSports streaming in the United StateseSports market eSports in the U.S.
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