According to a survey conducted by Rakuten Insight in China in November 2023, around 72 percent of respondents aged between 35 and 44 years said that they prefer to return items they purchased online using the pick-up-from-home service. In comparison, only 57 percent of those between 16 and 24 years old chose this as their preferred method.
Preferred return methods for a product purchased online among consumers in China as of November 2023, by age group
Survey question:
"What is the preferred return method for a product purchased online? (choose up to 3 of the most relevant answers)"
Among a total of 6,455 respondents, 1,155 were between 16 and 24 years old, 3,261 were between 25 and 34 years old, 1,610 were between 35 and 44 years old, 336 were between 45 and 54 years old, and 93 were above 54 years old.
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Rakuten Insight. (December 14, 2023). Preferred return methods for a product purchased online among consumers in China as of November 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1440518/china-preferred-online-shopping-return-methods-by-consumer-age/
Rakuten Insight. "Preferred return methods for a product purchased online among consumers in China as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1440518/china-preferred-online-shopping-return-methods-by-consumer-age/
Rakuten Insight. (2023). Preferred return methods for a product purchased online among consumers in China as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1440518/china-preferred-online-shopping-return-methods-by-consumer-age/
Rakuten Insight. "Preferred Return Methods for a Product Purchased Online among Consumers in China as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440518/china-preferred-online-shopping-return-methods-by-consumer-age/
Rakuten Insight, Preferred return methods for a product purchased online among consumers in China as of November 2023, by age group Statista, https://www.statista.com/statistics/1440518/china-preferred-online-shopping-return-methods-by-consumer-age/ (last visited December 23, 2024)
Preferred return methods for a product purchased online among consumers in China as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440518/china-preferred-online-shopping-return-methods-by-consumer-age/
