According to a survey conducted by Rakuten Insight in Taiwan in November 2023, around 54 of the respondents aged between 16 and 24 years said that Click & Collect service enhanced their shopping experience. However, only 45 percent of the respondents older than 54 years appreciated this service when shopping.
Services that enhance shopping experience of consumers in Taiwan as of November 2023, by age group
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55 years and more
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Survey question:
"Which of the following services enhances your shopping experience? (choose up to 3 of the most relevant answers)"
Among a total of 12,698 respondents, 2,704 were between 16 and 24 years old, 3,756 were between 25 and 34 years old, 3,307 were between 35 and 44 years old, 2,005 were between 45 and 54 years old, and 926 were above 54 years old.
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Rakuten Insight. (December 14, 2023). Services that enhance shopping experience of consumers in Taiwan as of November 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1440477/taiwan-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight. "Services that enhance shopping experience of consumers in Taiwan as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1440477/taiwan-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight. (2023). Services that enhance shopping experience of consumers in Taiwan as of November 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1440477/taiwan-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight. "Services That Enhance Shopping Experience of Consumers in Taiwan as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440477/taiwan-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight, Services that enhance shopping experience of consumers in Taiwan as of November 2023, by age group Statista, https://www.statista.com/statistics/1440477/taiwan-services-that-enhance-shopping-experience-by-consumer-age/ (last visited August 24, 2024)
Services that enhance shopping experience of consumers in Taiwan as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440477/taiwan-services-that-enhance-shopping-experience-by-consumer-age/