According to a survey conducted by Rakuten Insight in Hong Kong in November 2023, around 56 of the respondents aged between 16 and 24 years said that self-service checkout enhanced their shopping experience. However, only 13 percent of the respondents from this age group appreciated customer messaging service when shopping.
Services that enhance shopping experience of consumers in Hong Kong as of November 2023, by age group
Survey question:
"Which of the following services enhances your shopping experience? (choose up to 3 of the most relevant answers)"
Among a total of 3,234 respondents, 239 were between 16 and 24 years old, 903 were between 25 and 34 years old, 1,052 were between 35 and 44 years old, 573 were between 45 and 54 years old, and 467 were above 54 years old.
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Rakuten Insight. (December 14, 2023). Services that enhance shopping experience of consumers in Hong Kong as of November 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1440467/hong-kong-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight. "Services that enhance shopping experience of consumers in Hong Kong as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1440467/hong-kong-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight. (2023). Services that enhance shopping experience of consumers in Hong Kong as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1440467/hong-kong-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight. "Services That Enhance Shopping Experience of Consumers in Hong Kong as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440467/hong-kong-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight, Services that enhance shopping experience of consumers in Hong Kong as of November 2023, by age group Statista, https://www.statista.com/statistics/1440467/hong-kong-services-that-enhance-shopping-experience-by-consumer-age/ (last visited December 22, 2024)
Services that enhance shopping experience of consumers in Hong Kong as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440467/hong-kong-services-that-enhance-shopping-experience-by-consumer-age/
