According to a survey conducted by Rakuten Insight in China in November 2023, half of the respondents aged between 25 and 44 years said that self-service checkout enhanced their shopping experience. However, only 35 percent of those above 54 years old appreciated such services when shopping.
Services that enhance shopping experience of consumers in China as of November 2023, by age group
Survey question:
"Which of the following services enhances your shopping experience? (choose up to 3 of the most relevant answers)"
Among a total of 6,455 respondents, 1,155 were between 16 and 24 years old, 3,261 were between 25 and 34 years old, 1,610 were between 35 and 44 years old, 336 were between 45 and 54 years old, and 93 were above 54 years old.
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Rakuten Insight. (December 14, 2023). Services that enhance shopping experience of consumers in China as of November 2023, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1440457/china-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight. "Services that enhance shopping experience of consumers in China as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1440457/china-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight. (2023). Services that enhance shopping experience of consumers in China as of November 2023, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1440457/china-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight. "Services That Enhance Shopping Experience of Consumers in China as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440457/china-services-that-enhance-shopping-experience-by-consumer-age/
Rakuten Insight, Services that enhance shopping experience of consumers in China as of November 2023, by age group Statista, https://www.statista.com/statistics/1440457/china-services-that-enhance-shopping-experience-by-consumer-age/ (last visited January 08, 2025)
Services that enhance shopping experience of consumers in China as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440457/china-services-that-enhance-shopping-experience-by-consumer-age/
