Fashion e-commerce has been growing steadily in Spain, with an increasing number of people opting to go on the internet to buy an item of clothing or a pair of shoes. In 2023, almost half (48 percent) of the Spanish population said they had bought fashion-related items online. That is up one percentage point from the previous year, marking it the highest rate of online fashion penetration in the country to date.
Share of the population that purchased fashion items online in Spain from 2012 to 2023
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Elogia (Fashion Lab). (September 30, 2023). Share of the population that purchased fashion items online in Spain from 2012 to 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1440368/fashion-e-commerce-user-penetration-spain/
Elogia (Fashion Lab). "Share of the population that purchased fashion items online in Spain from 2012 to 2023." Chart. September 30, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1440368/fashion-e-commerce-user-penetration-spain/
Elogia (Fashion Lab). (2023). Share of the population that purchased fashion items online in Spain from 2012 to 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1440368/fashion-e-commerce-user-penetration-spain/
Elogia (Fashion Lab). "Share of The Population That Purchased Fashion Items Online in Spain from 2012 to 2023." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/1440368/fashion-e-commerce-user-penetration-spain/
Elogia (Fashion Lab), Share of the population that purchased fashion items online in Spain from 2012 to 2023 Statista, https://www.statista.com/statistics/1440368/fashion-e-commerce-user-penetration-spain/ (last visited December 19, 2024)
Share of the population that purchased fashion items online in Spain from 2012 to 2023 [Graph], Elogia (Fashion Lab), September 30, 2023. [Online]. Available: https://www.statista.com/statistics/1440368/fashion-e-commerce-user-penetration-spain/
