Overall, all generations in Great Britain in 2023 said that online was the purchase channel with the cheapest options, compared to high streets and out-of-town shopping centers, however the share of responses varied significantly between generations. 40 percent of Gen Z said that shopping online was cheapest, compared to 60 percent of baby boomers. 20 percent of millennials believed out-of-town shopping centers offered the cheapest goods, compared to 38 percent of Silent Generation consumers.
Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
More in Common. (November 18, 2023). Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
More in Common. "Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation." Chart. November 18, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
More in Common. (2023). Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
More in Common. "Consumer Opinions on The Shopping Location with The Cheapest Options in Great Britain in 2023, by Generation." Statista, Statista Inc., 18 Nov 2023, https://www.statista.com/statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
More in Common, Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation Statista, https://www.statista.com/statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/ (last visited March 13, 2025)
Consumer opinions on the shopping location with the cheapest options in Great Britain in 2023, by generation [Graph], More in Common, November 18, 2023. [Online]. Available: https://www.statista.com/statistics/1440347/shopping-channel-with-the-cheapest-products-for-gb-consumers-by-generation/
