TikTok ranked as the leading social media platform driving beauty shoppers to retailer sites in the United Kingdom in 2023. Based on purchase intent clicks, TikTok accounted for a share of 44.4 percent, outranking Instagram, which had a share of 27 percent.
Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks
Characteristic
Purchase intent clicks
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MikMak. (January 4, 2024). Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1440307/beauty-e-commerce-social-sites-uk/
MikMak. "Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks." Chart. January 4, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1440307/beauty-e-commerce-social-sites-uk/
MikMak. (2024). Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1440307/beauty-e-commerce-social-sites-uk/
MikMak. "Leading Social Media Platforms for Beauty E-commerce in The United Kingdom (Uk) in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 4 Jan 2024, https://www.statista.com/statistics/1440307/beauty-e-commerce-social-sites-uk/
MikMak, Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks Statista, https://www.statista.com/statistics/1440307/beauty-e-commerce-social-sites-uk/ (last visited July 22, 2024)
Leading social media platforms for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks [Graph], MikMak, January 4, 2024. [Online]. Available: https://www.statista.com/statistics/1440307/beauty-e-commerce-social-sites-uk/