According to data from 2023, the majority of online traffic driving beauty shoppers to retailers came from search in the United Kingdom (UK). Organic and paid search comprised about 83 percent of the purchase intent click share. With a share of six percent, social media ranked second.
Leading online traffic sources for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks
Characteristic
Purchase intent clicks
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MikMak. (January 4, 2024). Leading online traffic sources for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1440301/sources-of-beauty-online-traffic-uk/
MikMak. "Leading online traffic sources for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks." Chart. January 4, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1440301/sources-of-beauty-online-traffic-uk/
MikMak. (2024). Leading online traffic sources for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1440301/sources-of-beauty-online-traffic-uk/
MikMak. "Leading Online Traffic Sources for Beauty E-commerce in The United Kingdom (Uk) in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 4 Jan 2024, https://www.statista.com/statistics/1440301/sources-of-beauty-online-traffic-uk/
MikMak, Leading online traffic sources for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks Statista, https://www.statista.com/statistics/1440301/sources-of-beauty-online-traffic-uk/ (last visited August 25, 2024)
Leading online traffic sources for beauty e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks [Graph], MikMak, January 4, 2024. [Online]. Available: https://www.statista.com/statistics/1440301/sources-of-beauty-online-traffic-uk/