According to data from 2023, the majority of online traffic driving personal care shoppers to retailers in the United Kingdom came from search. Both organic and paid search accounted for approximately 78 percent of the purchase intent click share. Social media ranked second, with a share of 16 percent.
Leading online traffic sources for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks
Characteristic
Purchase intent clicks
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MikMak. (January 4, 2024). Leading online traffic sources for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1440284/sources-of-personal-care-online-traffic-uk/
MikMak. "Leading online traffic sources for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks." Chart. January 4, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1440284/sources-of-personal-care-online-traffic-uk/
MikMak. (2024). Leading online traffic sources for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1440284/sources-of-personal-care-online-traffic-uk/
MikMak. "Leading Online Traffic Sources for Personal Care E-commerce in The United Kingdom (Uk) in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 4 Jan 2024, https://www.statista.com/statistics/1440284/sources-of-personal-care-online-traffic-uk/
MikMak, Leading online traffic sources for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks Statista, https://www.statista.com/statistics/1440284/sources-of-personal-care-online-traffic-uk/ (last visited July 22, 2024)
Leading online traffic sources for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks [Graph], MikMak, January 4, 2024. [Online]. Available: https://www.statista.com/statistics/1440284/sources-of-personal-care-online-traffic-uk/