According to a survey conducted in South Korea in 2023, around 65 percent of respondents aged three to nine years stated that they would probably or very likely buy products from a character marketing space/pop-up store. This intention to buy such products decreased by age. The most preferred characters in South Korea were from the animated TV series Pororo.
Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023, by age group
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Korea Creative Content Agency. (September 27, 2023). Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023, by age group [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1440249/south-korea-character-marketing-pop-up-store-goods-purchase-intention-by-age/
Korea Creative Content Agency. "Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023, by age group." Chart. September 27, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1440249/south-korea-character-marketing-pop-up-store-goods-purchase-intention-by-age/
Korea Creative Content Agency. (2023). Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023, by age group. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1440249/south-korea-character-marketing-pop-up-store-goods-purchase-intention-by-age/
Korea Creative Content Agency. "Intention to Purchase Character-related Marketing Pop-up Store Products in South Korea as of July 2023, by Age Group." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1440249/south-korea-character-marketing-pop-up-store-goods-purchase-intention-by-age/
Korea Creative Content Agency, Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023, by age group Statista, https://www.statista.com/statistics/1440249/south-korea-character-marketing-pop-up-store-goods-purchase-intention-by-age/ (last visited October 02, 2024)
Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023, by age group [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1440249/south-korea-character-marketing-pop-up-store-goods-purchase-intention-by-age/
