According to a survey conducted in South Korea in 2023, around 54 percent of respondents stated that they would probably or very likely buy products from a character marketing space/pop-up store. Only about 14 percent rejected and stated to have no intention to do so. The most preferred characters in South Korea were from the animated TV series Pororo.
Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023
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Korea Creative Content Agency. (September 27, 2023). Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1440238/south-korea-character-marketing-pop-up-store-goods-purchase-intention/
Korea Creative Content Agency. "Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023." Chart. September 27, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1440238/south-korea-character-marketing-pop-up-store-goods-purchase-intention/
Korea Creative Content Agency. (2023). Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1440238/south-korea-character-marketing-pop-up-store-goods-purchase-intention/
Korea Creative Content Agency. "Intention to Purchase Character-related Marketing Pop-up Store Products in South Korea as of July 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1440238/south-korea-character-marketing-pop-up-store-goods-purchase-intention/
Korea Creative Content Agency, Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023 Statista, https://www.statista.com/statistics/1440238/south-korea-character-marketing-pop-up-store-goods-purchase-intention/ (last visited August 25, 2024)
Intention to purchase character-related marketing pop-up store products in South Korea as of July 2023 [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1440238/south-korea-character-marketing-pop-up-store-goods-purchase-intention/