As of the end of April 2023, ready-to-eat meals held the largest sales value share in the northwestern regions of Italy, accounting for 34.5 percent. Conversely, in the southern regions of the country, ready meals had the smallest share, representing only 16.6 percent.
Sales value share of ready-to-eat meals in retail in Italy in 2023*, by macro-region
Characteristic
Sales value share
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*YTD April 30, 2023.
Nielsen Areas are commercially homogeneous geographic portions into which Nielsen divides a country's territory in order to carry out surveys and market shares and estimates, coverage, pricing, and a range of analyses to support marketing activities and the commercial distribution of goods and services.
Italy is divided into four Nielsen areas:
Area 1: Northwest-Piedmont, Aosta Valley, Liguria, Lombardy.
Area 2: Northeast-Trentino-South Tyrol, Veneto, Friuli-Venezia Giulia, Emilia-Romagna.
Area 3: Center - Tuscany, Umbria, Marche, Lazio, Sardinia.
Area 4: South - Abruzzo, Molise, Apulia, Campania, Basilicata, Calabria, Sicily.
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Distribuzione moderna, & issuu . (July 9, 2023). Sales value share of ready-to-eat meals in retail in Italy in 2023*, by macro-region [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1440169/ready-meals-value-share-macro-regions-italy/
Distribuzione moderna, und issuu . "Sales value share of ready-to-eat meals in retail in Italy in 2023*, by macro-region." Chart. July 9, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1440169/ready-meals-value-share-macro-regions-italy/
Distribuzione moderna, issuu . (2023). Sales value share of ready-to-eat meals in retail in Italy in 2023*, by macro-region. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1440169/ready-meals-value-share-macro-regions-italy/
Distribuzione moderna, and issuu . "Sales Value Share of Ready-to-eat Meals in Retail in Italy in 2023*, by Macro-region." Statista, Statista Inc., 9 Jul 2023, https://www.statista.com/statistics/1440169/ready-meals-value-share-macro-regions-italy/
Distribuzione moderna & issuu , Sales value share of ready-to-eat meals in retail in Italy in 2023*, by macro-region Statista, https://www.statista.com/statistics/1440169/ready-meals-value-share-macro-regions-italy/ (last visited August 24, 2024)
Sales value share of ready-to-eat meals in retail in Italy in 2023*, by macro-region [Graph], Distribuzione moderna, & issuu , July 9, 2023. [Online]. Available: https://www.statista.com/statistics/1440169/ready-meals-value-share-macro-regions-italy/