Marketing technology spending of B2B U.S. marketers 2025

Published by Statista Research Department, Dec 10, 2024
Marketing technology spending of B2B marketers in the United States grew 12.7 percent in 2023, reaching 7.68 billion U.S. dollars. The figure was expected to reach over 8.7 billion in 2024.

Marketing technology (MarTech) spending of B2B marketers in the United States from 2021 to 2025 (in billion U.S. dollars)

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Release date

December 2023

Region

Worldwide

Survey time period

2021 to 2023

Supplementary notes

*Forecast.

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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