Marketing technology spending of B2B marketers in the United States grew 12.7 percent in 2023, reaching 7.68 billion U.S. dollars. The figure was expected to reach over 8.7 billion in 2024.
Marketing technology (MarTech) spending of B2B marketers in the United States from 2021 to 2025
(in billion U.S. dollars)
Characteristic
Revenue in billion U.S. dollars
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Insider Intelligence. (December 22, 2023). Marketing technology (MarTech) spending of B2B marketers in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1440140/us-b2b-marketing-tech-spending/
Insider Intelligence. "Marketing technology (MarTech) spending of B2B marketers in the United States from 2021 to 2025 (in billion U.S. dollars)." Chart. December 22, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1440140/us-b2b-marketing-tech-spending/
Insider Intelligence. (2023). Marketing technology (MarTech) spending of B2B marketers in the United States from 2021 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1440140/us-b2b-marketing-tech-spending/
Insider Intelligence. "Marketing Technology (Martech) Spending of B2b Marketers in The United States from 2021 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Dec 2023, https://www.statista.com/statistics/1440140/us-b2b-marketing-tech-spending/
Insider Intelligence, Marketing technology (MarTech) spending of B2B marketers in the United States from 2021 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1440140/us-b2b-marketing-tech-spending/ (last visited July 22, 2024)
Marketing technology (MarTech) spending of B2B marketers in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph], Insider Intelligence, December 22, 2023. [Online]. Available: https://www.statista.com/statistics/1440140/us-b2b-marketing-tech-spending/