Leading purchase channels by consumer age in China 2023
According to a survey conducted by Rakuten Insight in China in November 2023, over 60 percent of respondents in all age groups said that when shopping, they order products online and pick them up from a pick-up location such as parcel machine or post. However, when it came to ordering products online and picking them up from a retail store, younger respondents preferred this shopping method considerably more than those above 44 years old.
