According to a survey conducted by Rakuten Insight in China in November 2023, over 60 percent of respondents in all age groups said that when shopping, they order products online and pick them up from a pick-up location such as parcel machine or post. However, when it came to ordering products online and picking them up from a retail store, younger respondents preferred this shopping method considerably more than those above 44 years old.
Channels used to purchase an item among consumers in China as of November 2023, by age group
Survey question:
"Which channels do you usually use to purchase an item? (Choose all that apply)"
Among a total of 6,455 respondents, 1,155 were between 16 and 24 years old, 3,261 were between 25 and 34 years old, 1,610 were between 35 and 44 years old, 336 were between 45 and 54 years old, and 93 were above 54 years old.
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Rakuten Insight. (December 14, 2023). Channels used to purchase an item among consumers in China as of November 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1440136/china-leading-purchase-channels-by-consumer-age/
Rakuten Insight. "Channels used to purchase an item among consumers in China as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1440136/china-leading-purchase-channels-by-consumer-age/
Rakuten Insight. (2023). Channels used to purchase an item among consumers in China as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1440136/china-leading-purchase-channels-by-consumer-age/
Rakuten Insight. "Channels Used to Purchase An Item among Consumers in China as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440136/china-leading-purchase-channels-by-consumer-age/
Rakuten Insight, Channels used to purchase an item among consumers in China as of November 2023, by age group Statista, https://www.statista.com/statistics/1440136/china-leading-purchase-channels-by-consumer-age/ (last visited December 19, 2024)
Channels used to purchase an item among consumers in China as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440136/china-leading-purchase-channels-by-consumer-age/
