The global marketing technology market size grew more than 31 percent in 2023 compared to the previous year. The figure stood at 508.9 billion U.S. dollars in 2022 and increased to almost 670 billion in 2023.
Marketing technology (MarTech) market size worldwide in 2022 and 2023
(in billion U.S. dollars)
Characteristic
Revenue in billion U.S. dollars
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LXA. (January 3, 2024). Marketing technology (MarTech) market size worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1440114/global-marketing-tech-spending/
LXA. "Marketing technology (MarTech) market size worldwide in 2022 and 2023 (in billion U.S. dollars)." Chart. January 3, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1440114/global-marketing-tech-spending/
LXA. (2024). Marketing technology (MarTech) market size worldwide in 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1440114/global-marketing-tech-spending/
LXA. "Marketing Technology (Martech) Market Size Worldwide in 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 3 Jan 2024, https://www.statista.com/statistics/1440114/global-marketing-tech-spending/
LXA, Marketing technology (MarTech) market size worldwide in 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1440114/global-marketing-tech-spending/ (last visited July 22, 2024)
Marketing technology (MarTech) market size worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph], LXA, January 3, 2024. [Online]. Available: https://www.statista.com/statistics/1440114/global-marketing-tech-spending/