Marketing technology revenue worldwide 2023

Published by Statista Research Department, Jan 3, 2024
The global marketing technology market size grew more than 31 percent in 2023 compared to the previous year. The figure stood at 508.9 billion U.S. dollars in 2022 and increased to almost 670 billion in 2023.

Marketing technology (MarTech) market size worldwide in 2022 and 2023 (in billion U.S. dollars)

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Release date

January 2024

Region

Worldwide

Survey time period

2022 and 2023

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Statistics on " Marketing technology implementation in the U.S. "

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Overview

5

Usage, strategies, and spending

4

Artificial intelligence

4

Marketing automation

3

Software as a Service

6

Customer Data Platforms

6

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Topics

Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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