Preferred channel for shopping in India November 2023, by gender

Published by A. Minhas, Jan 23, 2024
In a survey conducted by Rakuten Insight on omnichannel retail in November 2023, 44 percent of male respondents in India browsed for products online and bought them from a retail store. Comparatively, 25 percent of female consumers purchased products using mobile while in-store.

Preferred channel for shopping in India as of November 2023, by gender

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

34,923 respondents

Age group

16 years and above

Special properties

13,411 female and 21,512 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: "Which channels do you usually use to purchase an item?"

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