According to a survey conducted by Rakuten Insight in November 2023 in India, 57 percent of consumers aged 55 years and older found the item and then purchased it online. On the other hand, 51 percent of respondents aged between 25 and 34 years browsed products online and later bought them from retail stores.
Preferred channel for shopping in India as of November 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 55 years
55 years and above
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Rakuten Insight. (December 14, 2023). Preferred channel for shopping in India as of November 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1439927/india-preferred-channel-for-shopping-by-age/
Rakuten Insight. "Preferred channel for shopping in India as of November 2023, by age." Chart. December 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1439927/india-preferred-channel-for-shopping-by-age/
Rakuten Insight. (2023). Preferred channel for shopping in India as of November 2023, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1439927/india-preferred-channel-for-shopping-by-age/
Rakuten Insight. "Preferred Channel for Shopping in India as of November 2023, by Age." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1439927/india-preferred-channel-for-shopping-by-age/
Rakuten Insight, Preferred channel for shopping in India as of November 2023, by age Statista, https://www.statista.com/statistics/1439927/india-preferred-channel-for-shopping-by-age/ (last visited July 22, 2024)
Preferred channel for shopping in India as of November 2023, by age [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1439927/india-preferred-channel-for-shopping-by-age/