Factors affecting personal care retail store choices in Turkey 2023

Published by Zeynep Dierks, Feb 13, 2024

According to a survey conducted in November 2023 in Turkey, over 42 percent of the participants stated that they chose the store for personal care products according to their campaigns and discounts. The second most pressing reason affecting Turkish women's preference of the store was the prices.

What influences your choice of retail stores to purchase personal care products?

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Release date

December 2023

Region

Turkey

Survey time period

August 8-14, 2023

Number of respondents

400 respondents

Special properties

women

Method of interview

Computer-assisted web interviews (CAWI)

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