Toys & games e-commerce users in Russia 2029

The number of users in the 'Toys & Games' segment of the toys & hobby E-commerce market in Russia was forecast to continuously increase between 2024 and 2029 by in total 3.1 million users (+34.56 percent). After the twelfth consecutive increasing year, the number of users is estimated to reach 12.08 million users and therefore a new peak in 2029. Notably, the number of users of the 'Toys & Games' segment of the toys & hobby E-commerce market was continuously increasing over the past years.

Number of toys and games e-commerce users in Russia from 2017 to 2029 (in millions)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Toys & Games market refers to the online platform where customers can purchase a wide range of toys and games for various age groups. This market includes the sale of toys and games through online channels, such as websites and mobile applications, where customers can browse and purchase products conveniently from their own homes.

Structure:

The market consists out of several parts, namely: Action Figures, Board Games, Card Games, Construction Sets & Models, Dolls & Stuffed Toys, Plastic & Other Toys, Puzzles, Toys for Toddlers & Kids. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Toys & Games comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.

Key players in the market are companies such as Amazon, Walmart, and Target.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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