ARPU in the social media advertising segment Worldwide 2019-2029

Published by Statista Research Department, Oct 30, 2024
The global average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2029 by in total 8.5 U.S. dollars (+20.68 percent). After the seventh consecutive increasing year, the average ad spending per internet user is estimated to reach 49.61 U.S. dollars and therefore a new peak in 2029.

Find further information concerning the average ad spending per capita in the 'Out-of-Home Advertising' segment of the advertising market in Australia and the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in the United Kingdom.

The Statista Market Insights cover a broad range of additional markets.

Average revenue per unit (ARPU) in the social media advertising segment of the advertising market Worldwide from 2019 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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