The global average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total 18.1 U.S. dollars (+42.32 percent). After the eighth consecutive increasing year, the average ad spending per internet user is estimated to reach 60.9 U.S. dollars and therefore a new peak in 2030.
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Average revenue per unit (ARPU) in the social media advertising segment of the advertising market Worldwide from 2020 to 2030
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Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista Market Insights. (October 29, 2024). Average revenue per unit (ARPU) in the social media advertising segment of the advertising market Worldwide from 2020 to 2030 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/forecasts/1435661/average-revenue-per-unit-arpu-social-media-advertising-advertising-market-worldwide
Statista Market Insights. "Average revenue per unit (ARPU) in the social media advertising segment of the advertising market Worldwide from 2020 to 2030." Chart. October 29, 2024. Statista. Accessed February 19, 2025. https://www.statista.com/forecasts/1435661/average-revenue-per-unit-arpu-social-media-advertising-advertising-market-worldwide
Statista Market Insights. (2024). Average revenue per unit (ARPU) in the social media advertising segment of the advertising market Worldwide from 2020 to 2030. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/forecasts/1435661/average-revenue-per-unit-arpu-social-media-advertising-advertising-market-worldwide
Statista Market Insights. "Average Revenue per Unit (Arpu) in The Social Media Advertising Segment of The Advertising Market Worldwide from 2020 to 2030." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/forecasts/1435661/average-revenue-per-unit-arpu-social-media-advertising-advertising-market-worldwide
Statista Market Insights, Average revenue per unit (ARPU) in the social media advertising segment of the advertising market Worldwide from 2020 to 2030 Statista, https://www.statista.com/forecasts/1435661/average-revenue-per-unit-arpu-social-media-advertising-advertising-market-worldwide (last visited February 19, 2025)
Average revenue per unit (ARPU) in the social media advertising segment of the advertising market Worldwide from 2020 to 2030 [Graph], Statista Market Insights, October 29, 2024. [Online]. Available: https://www.statista.com/forecasts/1435661/average-revenue-per-unit-arpu-social-media-advertising-advertising-market-worldwide
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