Brazil: impact of inflation on consumers' holiday shopping behavior 2022

Published by Statista Research Department, Jan 3, 2024
Due to the rising cost of living, over half of Brazilian consumers said they would be looking for the cheapest prices and best offers when holiday shopping in 2022. Another 48 percent of consumers planned to take advantage of promotional events like Black Friday that holiday season.

Perceived impact of the rising cost of living on consumers' shopping behavior holiday season in Brazil in 2022

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Source

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Release date

December 2022

Region

Brazil

Survey time period

November 10 to 15, 2022

Number of respondents

758 respondents

Age group

18-65 years

Supplementary notes

This question was phrased by the source as follows: "Como os custos crescentes afetarão as suas Compras e Celebrações de Final de Ano/Natal?"

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