Estimated annual TikTok revenue in the U.S. 2020-2025

Published by Laura Ceci, Dec 21, 2023
In 2023, TikTok was projected to generate an estimated six billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 10 billion U.S. dollars in 2025. In addition to advertising, TikTok is also expecting to generate money from TikTok Shop e-commerce.

Projected revenue of TikTok in the United States from 2020 to 2025 (in billion U.S. dollars)

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Release date

October 2023

Region

United States

Survey time period

2020 to 2023

Special properties

all figures are estimates

Supplementary notes

*Forecast

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Statistics on " Online video in the United States "

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Overview

5

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

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Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
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