In 2023, YouTube was projected to generate an estimated 18 billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 22 billion U.S. dollars in 2025. The majority of YouTube's revenue comes from advertising, with subscriptions making up a much smaller share of the total.
Projected revenue of YouTube in the United States from 2020 to 2025
(in billion U.S. dollars)
all figures are estimates; subscription revenue and advertising revenue; YouTube subscription revenue does not include revenue from YouTube TV but does include YouTuve Music
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Activate. (October 10, 2023). Projected revenue of YouTube in the United States from 2020 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1434277/annual-revenue-of-youtube-usa/
Activate. "Projected revenue of YouTube in the United States from 2020 to 2025 (in billion U.S. dollars)." Chart. October 10, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1434277/annual-revenue-of-youtube-usa/
Activate. (2023). Projected revenue of YouTube in the United States from 2020 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1434277/annual-revenue-of-youtube-usa/
Activate. "Projected Revenue of Youtube in The United States from 2020 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1434277/annual-revenue-of-youtube-usa/
Activate, Projected revenue of YouTube in the United States from 2020 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1434277/annual-revenue-of-youtube-usa/ (last visited November 17, 2024)
Projected revenue of YouTube in the United States from 2020 to 2025 (in billion U.S. dollars) [Graph], Activate, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1434277/annual-revenue-of-youtube-usa/
