According to a 2023 study, just over half of travel and tourism comments on social media worldwide related to conventional topics that year. Meanwhile, the share of social media comments on experiential topics increased significantly compared to 2019, rising by eight percentage points.
Share of conventional vs. experiential travel and tourism comments on social media worldwide in 2019 and 2023
Characteristic
Conventional (arts and culture, nightlife, family activities, sunbathing, shopping)
Experiential (active lifestyle, food and cuisine, nature, wellness)
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Mabrian. (November 27, 2023). Share of conventional vs. experiential travel and tourism comments on social media worldwide in 2019 and 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1434251/conventional-vs-experiential-travel-comments-social-media-worldwide/
Mabrian. "Share of conventional vs. experiential travel and tourism comments on social media worldwide in 2019 and 2023." Chart. November 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1434251/conventional-vs-experiential-travel-comments-social-media-worldwide/
Mabrian. (2023). Share of conventional vs. experiential travel and tourism comments on social media worldwide in 2019 and 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1434251/conventional-vs-experiential-travel-comments-social-media-worldwide/
Mabrian. "Share of Conventional Vs. Experiential Travel and Tourism Comments on Social Media Worldwide in 2019 and 2023." Statista, Statista Inc., 27 Nov 2023, https://www.statista.com/statistics/1434251/conventional-vs-experiential-travel-comments-social-media-worldwide/
Mabrian, Share of conventional vs. experiential travel and tourism comments on social media worldwide in 2019 and 2023 Statista, https://www.statista.com/statistics/1434251/conventional-vs-experiential-travel-comments-social-media-worldwide/ (last visited July 22, 2024)
Share of conventional vs. experiential travel and tourism comments on social media worldwide in 2019 and 2023 [Graph], Mabrian, November 27, 2023. [Online]. Available: https://www.statista.com/statistics/1434251/conventional-vs-experiential-travel-comments-social-media-worldwide/