Between 2022 and 2023, the percentage of shoppers buying Christmas gifts online increased in Italy. Italian consumers prefer e-commerce marketplaces over brands' websites, with 68 percent of surveyed shoppers opting for e-commerce platforms in 2023.
Online shopping preferences for Christmas in Italy in 2022 and 2023
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Ipsos. (December 12, 2023). Online shopping preferences for Christmas in Italy in 2022 and 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1434235/online-christmas-shopping-italy/
Ipsos. "Online shopping preferences for Christmas in Italy in 2022 and 2023." Chart. December 12, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1434235/online-christmas-shopping-italy/
Ipsos. (2023). Online shopping preferences for Christmas in Italy in 2022 and 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1434235/online-christmas-shopping-italy/
Ipsos. "Online Shopping Preferences for Christmas in Italy in 2022 and 2023." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1434235/online-christmas-shopping-italy/
Ipsos, Online shopping preferences for Christmas in Italy in 2022 and 2023 Statista, https://www.statista.com/statistics/1434235/online-christmas-shopping-italy/ (last visited January 08, 2025)
Online shopping preferences for Christmas in Italy in 2022 and 2023 [Graph], Ipsos, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1434235/online-christmas-shopping-italy/
