This statistic displays the results of a survey, which investigated the opportunities and challenges of in-store deli/prepared food offerings. About 2,500 U.S. shoppers were polled when they typically decide to buy food items from their local supermarkets' deli department. Some 40 percent of survey respondents reported to make their final buying decision of deli and prepared foods directly in the deli department, where they are able to see what kind of deli foods are being offered.
When do you typically decide to make your purchases from the deli/prepared food department?
Characteristic
Share of respondents
At the deli/prepared food department area, where I can see what prepared food selections are being offered
41%
When I make my grocery list, ahead of my store visit
34%
While I am in the store deciding what to purchase
25%
0%10%20%30%40%50%
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The original source does not provide any information regarding the age of the respondents. Adds up to more than 100 percent because respondents may offer more than one answer.
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Progressive Grocer. (January 1, 2014). When do you typically decide to make your purchases from the deli/prepared food department? [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/295339/us-consumers-planning-to-buy-deli-prepared-foods/
Progressive Grocer. "When do you typically decide to make your purchases from the deli/prepared food department?." Chart. January 1, 2014. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/295339/us-consumers-planning-to-buy-deli-prepared-foods/
Progressive Grocer. (2014). When do you typically decide to make your purchases from the deli/prepared food department?. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/295339/us-consumers-planning-to-buy-deli-prepared-foods/
Progressive Grocer. "When Do You Typically Decide to Make Your Purchases from The Deli/Prepared Food Department?." Statista, Statista Inc., 1 Jan 2014, https://www.statista.com/statistics/295339/us-consumers-planning-to-buy-deli-prepared-foods/
Progressive Grocer, When do you typically decide to make your purchases from the deli/prepared food department? Statista, https://www.statista.com/statistics/295339/us-consumers-planning-to-buy-deli-prepared-foods/ (last visited March 17, 2025)
When do you typically decide to make your purchases from the deli/prepared food department? [Graph], Progressive Grocer, January 1, 2014. [Online]. Available: https://www.statista.com/statistics/295339/us-consumers-planning-to-buy-deli-prepared-foods/
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