Omnichannel shopping behavior in Belgium 2023

Published by
Koen van Gelder,
Dec 20, 2023
Shoppers and retailers in Belgium engage in various omnichannel activities. For instance, 71 percent of retailers are aware that their physical stores are brand boosters and can enhance customer experience, even when the customer buys the product online. From the consumer perspective, one in five shoppers in Belgium are more likely to return to a store if they are satisfied with their technological experience while shopping.

Omnichannel shopping behavior in Belgium in 2023

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Release date

May 2023

Region

Belgium

Survey time period

2023

Number of respondents

36,000 + 12,328*

Special properties

Consumers and businesses from 26 countries

Supplementary notes

*Opinium Research LLP polled 36,000 adults in Hong Kong, Japan, Malaysia, Singapore, India, Australia, UAE, UK, Ireland, Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Canada, U.S., Brazil, and Mexico. Respondents were incentivized to participate. Censuswide polled 12,328 businesses.

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Statistics on " E-commerce in Belgium "

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Overview

6

E-commerce adoption

8

Leading websites

8

Online shopping behavior

5

Emerging trends

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Topics

E-commerce in BelgiumE-commerce in the NetherlandsRetail trade in BelgiumCross-border e-commerce in the BeneluxFood trends in the Netherlands and Belgium
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