Most watched sports leagues in the U.S. 2023

The National Football League (NFL) was the most watched sports league in the United States in 2023. Viewers watched a combined 974.7 billion minutes of football action across the 284 televised games between November 2022 and November 2023. Meanwhile, Major League Baseball (MLB) ranked second with a little less than 330 billion combined minutes from viewers.

How much does a Super Bowl ad cost?

The price of running an ad during the Super Bowl has tripled over the past two decades. In 2024, advertisers paid an average of seven million U.S. dollars to air a 30-second commercial during the Super Bowl LVI broadcast. The renowned sporting event is highly anticipated each year and is watched by millions around the world. In the U.S., the 2024 edition of the Super Bowl was watched by over 123 million Americans.

How many people watch the World Series?

Unlike the Super Bowl, MLB World Series TV viewership experienced an overall decrease over the past two decades. The games of the 2023 World Series, in which the Texas Rangers achieved a five-game series win over the Arizona Diamondbacks, were watched by around nine million viewers. This shows a considerable drop from the previous year, when nearly 12 million people tuned in to see the Houston Astros win the Commissioner’s Trophy.