Usage of apparel online shops in the UK. 2023, by brand

Published by Statista Research Department, Dec 20, 2023
Primark was the most-used online fashion shop in the United Kingdom in 2023. 37 percent of consumers in the country have bought something at Primark's online shop that year. Chinese fast fashion sensation SHEIN came in second, with 31 percent of consumers shopping there at least once in 2023.

Online fashion shops usage in the United Kingdom (UK) in 2023, by brand

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Number of respondents

4,977 respondents

Age group

18-64 years

Special properties

respondents who know the individual brand

Supplementary notes

This question was phrased by the source as follows: "When it comes to fashion online shops, which of the following brands have you used in the past 12 months?"

Multiple answers were possible.

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Statistics on " Fashion e-commerce in the United Kingdom (UK) "

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The most important statistics
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Other statistics that may interest you Fashion e-commerce in the United Kingdom (UK)

Overview

5

Retailers and brands

8

Consumption

8

Brand awareness

7

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Topics

Fashion e-commerce in the United KingdomE-commerce in the United Kingdom (UK)Fashion e-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce worldwide
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