Top social commerce product categories in the Netherlands 2022

Published by
Koen van Gelder,
Dec 19, 2023
Clothing and accessories were the most popular products for for Dutch social shoppers in 2022. 28 percent of Dutch respondents to a European survey reported either buying or wanting to buy fashion items on social media. Social commerce is also a popular channel for toys and games among Dutch consumers.

Leading social shopping categories in the Netherlands in 2022

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Sources

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Release date

November 2022

Region

Netherlands

Survey time period

June 15 to September 18, 2022

Number of respondents

1,015 respondents

Age group

18-75 years

Special properties

Dutch consumers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following product categories, if any, have you, or would you buy directly from your social media or streaming platforms (e.g. Instagram etc.)?"

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Social media integration

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Consumer behavior

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