Top e-commerce product categories in the Netherlands 2022

Published by
Koen van Gelder,
Dec 19, 2023
Clothing and accessories were the most popular online products for Dutch consumers in 2022. 57 percent of respondents in the Netherlands said that they purchased fashion items in the last six months. Food and beverages were also an important product category for the Dutch, as nearly half of consumers bought this online.

Leading online payment and purchasing categories in the Netherlands in 2022

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Sources

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Release date

November 2022

Region

Netherlands

Survey time period

June 15 to September 18, 2022

Number of respondents

1,015 respondents

Age group

18-75 years

Special properties

Dutch consumers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Thinking about the online payments or purchases that you have made in the past 6 months, which of these categories have you purchased?"

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