Buy Now, Pay Later (BNPL) options are mostly used for expensive purchases, a 2022 study showed. E-commerce sites offering BNPL options had much higher online traffic when it came to orders worth over 1,000 U.S. dollars. The gap was slightly smaller and yet significant for average online orders between 200 and 1,000 U.S. orders.
Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range
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BCG. (June 20, 2023). Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/
BCG. "Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range." Chart. June 20, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/
BCG. (2023). Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/
BCG. "Monthly Unique Visitors of E-commerce Sites with and without Buy Now, Pay Later (Bnpl) Options in 2022, by Average Order Value Range." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/
BCG, Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range Statista, https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/ (last visited November 23, 2024)
Monthly unique visitors of e-commerce sites with and without Buy Now, Pay Later (BNPL) options in 2022, by average order value range [Graph], BCG, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1429470/bnpl-impact-on-e-commerce-traffic/
