E-commerce platforms proving software products had the highest conversion rates in 2022. On software sites, the ratio between number of checkouts completed out of the total number of checkouts started was 54.8 percent, the highest figure among the industries considered in the ranking. Moreover, the number of sessions with order completed out of total number of sessions amounted to 3.8 percent.
Total and lower funnel conversion rates on e-commerce sites in 2022, by industry
Characteristic
Total conversion rate (Number of sessions with order completed out of total number of sessions)
Lower funnel conversion rate (Number of checkouts completed out of total number of checkouts started)
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BCG. (June 20, 2023). Total and lower funnel conversion rates on e-commerce sites in 2022, by industry [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1429468/e-commerce-conversion-rates-by-industry/
BCG. "Total and lower funnel conversion rates on e-commerce sites in 2022, by industry." Chart. June 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1429468/e-commerce-conversion-rates-by-industry/
BCG. (2023). Total and lower funnel conversion rates on e-commerce sites in 2022, by industry. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1429468/e-commerce-conversion-rates-by-industry/
BCG. "Total and Lower Funnel Conversion Rates on E-commerce Sites in 2022, by Industry." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1429468/e-commerce-conversion-rates-by-industry/
BCG, Total and lower funnel conversion rates on e-commerce sites in 2022, by industry Statista, https://www.statista.com/statistics/1429468/e-commerce-conversion-rates-by-industry/ (last visited December 21, 2024)
Total and lower funnel conversion rates on e-commerce sites in 2022, by industry [Graph], BCG, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1429468/e-commerce-conversion-rates-by-industry/
