E-shoppers of cosmetics, beauty, or wellness products in Italy 2023, by age group

Published by Daniela Coppola, Dec 6, 2024

In 2023, online shoppers aged 45 to 54 years were the biggest consumer base of beauty products in Italy, with 21 percent of them purchasing this type of product online. Consumers aged 35 to 44 years followed with 18 percent.

Share of individuals purchasing cosmetics, beauty, or wellness products online in Italy in 2023, by age group

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Release date

March 2024

Region

Italy

Survey time period

2023

Age group

15 years and older

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Market overview

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E-commerce adoption

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Segments

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Shopping & payment

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Topics

Beauty and personal care e-commerce in ItalyBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce in GermanyBeauty and personal care e-commerce in the Nordics
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