Share of individuals purchasing fashion products online in Italy 2022, by age group

Published by Daniela Coppola, Dec 18, 2023
According to a survey carried out in Italy in 2022, almost 76 percent of the users between 14 and 17 years of age purchased fashion items online. This was the highest percentage among all other age groups, as e-shoppers aged 18 to 19 years followed with 72.5 percent.

Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group

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Release date

December 2023

Region

Italy

Survey time period

2022

Age group

14 years and older

Special properties

individuals who purchased online in the 3 months prior to survey

Supplementary notes

Date of release is date of access.

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Market overview

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E-commerce adoption

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Shopping & payment

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