According to a survey carried out in Italy in 2022, almost 76 percent of the users between 14 and 17 years of age purchased fashion items online. This was the highest percentage among all other age groups, as e-shoppers aged 18 to 19 years followed with 72.5 percent.
Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Istat. (December 15, 2023). Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1428864/italy-online-fashion-purchases-by-age-group/
Istat. "Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group." Chart. December 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1428864/italy-online-fashion-purchases-by-age-group/
Istat. (2023). Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1428864/italy-online-fashion-purchases-by-age-group/
Istat. "Share of Individuals Purchasing Clothes, Sportswear, Shoes, or Accessories Online in Italy in 2022, by Age Group." Statista, Statista Inc., 15 Dec 2023, https://www.statista.com/statistics/1428864/italy-online-fashion-purchases-by-age-group/
Istat, Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group Statista, https://www.statista.com/statistics/1428864/italy-online-fashion-purchases-by-age-group/ (last visited July 22, 2024)
Share of individuals purchasing clothes, sportswear, shoes, or accessories online in Italy in 2022, by age group [Graph], Istat, December 15, 2023. [Online]. Available: https://www.statista.com/statistics/1428864/italy-online-fashion-purchases-by-age-group/