According to a survey by Rakuten Insight in the Philippines in November 2023, the majority of respondents stated that they use the official app of a brand or store. In contrast, 17 percent said they do not use the app but use online websites of the brand instead.
Share of consumers using a brand or store's official app in the Philippines as of November 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in the Philippines as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1428851/philippines-users-of-a-brand-s-official-app/
Rakuten Insight. "Share of consumers using a brand or store's official app in the Philippines as of November 2023." Chart. December 14, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1428851/philippines-users-of-a-brand-s-official-app/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in the Philippines as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1428851/philippines-users-of-a-brand-s-official-app/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in The Philippines as of November 2023." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1428851/philippines-users-of-a-brand-s-official-app/
Rakuten Insight, Share of consumers using a brand or store's official app in the Philippines as of November 2023 Statista, https://www.statista.com/statistics/1428851/philippines-users-of-a-brand-s-official-app/ (last visited December 22, 2024)
Share of consumers using a brand or store's official app in the Philippines as of November 2023 [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1428851/philippines-users-of-a-brand-s-official-app/
