With the exception of Generation Z, U.S. consumers most often said they would be keeping better prices and promotions in mind when deciding where to shop for the holidays in 2023. In fact, approximately three-quarters of baby boomers nominated this option as one of their primary considerations.
Primary considerations when holiday shopping among consumers in the United States in 2023, by generation
*The survey was sampled and weighed to match the general U.S. population, ages 18 to 74.
This question was phrased by the source as follows: "Please tell us what your primary considerations will be when deciding where to shop for the holiday season.
Respondents could select up to three of 14 options.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (November 6, 2023). Primary considerations when holiday shopping among consumers in the United States in 2023, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company. "Primary considerations when holiday shopping among consumers in the United States in 2023, by generation." Chart. November 6, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company. (2023). Primary considerations when holiday shopping among consumers in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company. "Primary Considerations When Holiday Shopping among Consumers in The United States in 2023, by Generation." Statista, Statista Inc., 6 Nov 2023, https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company, Primary considerations when holiday shopping among consumers in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/ (last visited December 22, 2024)
Primary considerations when holiday shopping among consumers in the United States in 2023, by generation [Graph], McKinsey & Company, November 6, 2023. [Online]. Available: https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
