With the exception of Generation Z, U.S. consumers most often said they would be keeping better prices and promotions in mind when deciding where to shop for the holidays in 2023. In fact, approximately three-quarters of baby boomers nominated this option as one of their primary considerations.
Primary considerations when holiday shopping among consumers in the United States in 2023, by generation
*The survey was sampled and weighed to match the general U.S. population, ages 18 to 74.
This question was phrased by the source as follows: "Please tell us what your primary considerations will be when deciding where to shop for the holiday season.
Respondents could select up to three of 14 options.
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McKinsey & Company. (November 6, 2023). Primary considerations when holiday shopping among consumers in the United States in 2023, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company. "Primary considerations when holiday shopping among consumers in the United States in 2023, by generation." Chart. November 6, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company. (2023). Primary considerations when holiday shopping among consumers in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company. "Primary Considerations When Holiday Shopping among Consumers in The United States in 2023, by Generation." Statista, Statista Inc., 6 Nov 2023, https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company, Primary considerations when holiday shopping among consumers in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/ (last visited November 21, 2024)
Primary considerations when holiday shopping among consumers in the United States in 2023, by generation [Graph], McKinsey & Company, November 6, 2023. [Online]. Available: https://www.statista.com/statistics/1428833/considerations-when-holiday-shopping-generation-usa/
