For most consumers in the United States, the primary consideration on people's minds when deciding where to shop during the holiday season had to do with cost in 2023. Some two-thirds of U.S. shoppers said they would be on the lookout for better prices and promotions. Over a third of shoppers said they would be keeping product availability in mind.
Primary considerations when holiday shopping among consumers in the United States in 2023
*The survey was sampled and weighed to match the general U.S. population, ages 18 to 74.
This question was phrased by the source as follows: "Please tell us what your primary considerations will be when deciding where to shop for the holiday season.
Respondents could select up to three of 14 options.
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McKinsey & Company. (November 6, 2023). Primary considerations when holiday shopping among consumers in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1428820/considerations-when-holiday-shopping-usa/
McKinsey & Company. "Primary considerations when holiday shopping among consumers in the United States in 2023." Chart. November 6, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1428820/considerations-when-holiday-shopping-usa/
McKinsey & Company. (2023). Primary considerations when holiday shopping among consumers in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1428820/considerations-when-holiday-shopping-usa/
McKinsey & Company. "Primary Considerations When Holiday Shopping among Consumers in The United States in 2023." Statista, Statista Inc., 6 Nov 2023, https://www.statista.com/statistics/1428820/considerations-when-holiday-shopping-usa/
McKinsey & Company, Primary considerations when holiday shopping among consumers in the United States in 2023 Statista, https://www.statista.com/statistics/1428820/considerations-when-holiday-shopping-usa/ (last visited December 21, 2024)
Primary considerations when holiday shopping among consumers in the United States in 2023 [Graph], McKinsey & Company, November 6, 2023. [Online]. Available: https://www.statista.com/statistics/1428820/considerations-when-holiday-shopping-usa/
