Leading criteria in choosing a smartphone Japan 2023

Most important criteria in choosing a smartphone in Japan as of September 2023

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Release date

October 2023

Region

Japan

Survey time period

September 1 to 5, 2023

Number of respondents

9,854*

Age group

10-79 years

Special properties

among respondents who intended to use smartphones*; multiple answers possible

Method of interview

Online survey

Supplementary notes

*The original survey sample consisted of 9,854 respondents, of which 83.1 percent wanted to use smartphones from here on out.

Survey question: "What is important to you when you choose a smartphone device?"

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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